Supply Chain Intelligence

Direct Digital Holdings, Inc. Supply Chain

DRCT supply chain intelligence for Direct Digital Holdings, Inc.: verified suppliers, customers, debt relationships, acquisitions, and ownership data.

DRCT ·Last updated 2026-09-13 · Interactive map →

Data compiled by Redley Lamar · ChainSifter Intelligence

13Suppliers
24Customers
3Debt Items
20Related Chains

Source-Backed Evidence Depth

Direct Digital Holdings, Inc. (DRCT) is shown with relationship data already present in ChainSifter's database. Counts below come from stored supply-chain records and filing/source URLs where available; missing source URLs are not filled in or estimated.

41Total relationships
8Distinct source URLs
20High confidence
0.765Average confidence
2026-09-13Latest database update
ChainSifter does not infer unreported suppliers, customers, ownership, acquisitions, debt exposure, revenue dependency, or future supply-chain events on this public page.

Direct Digital Holdings, Inc. Suppliers

TickerNameConfidenceEvidence
DDH-LLC DDH-LLC 92% as a holding company, we depend on distributions from DDH LLC to pay our taxes, expenses (including payments under the Tax Receivable Agreement) and any amount of any dividends we may pay to the hold…
ROTH-PRINCIPAL-INVESTMENTS ROTH-PRINCIPAL-INVESTMENTS 92% the Company may not issue or sell any shares of Class A Common Stock to Roth Principal Investments under the Purchase Agreement
COLOSSUS-MEDIA-LLC COLOSSUS-MEDIA-LLC 90% On May 15, 2026, Direct Digital Holdings, LLC (“ DDH LLC ”), as borrower, entered into the Twelfth Amendment and Waiver to Term Loan and Security Agreement (the “ Twelfth Amendment ”) to the Term Loa…
HUDDLED-MASSES-LLC HUDDLED-MASSES-LLC 90% On May 15, 2026, Direct Digital Holdings, LLC (“ DDH LLC ”), as borrower, entered into the Twelfth Amendment and Waiver to Term Loan and Security Agreement (the “ Twelfth Amendment ”) to the Term Loa…
LAFAYETTE-SQUARE-LOAN-SERVICING-LLC LAFAYETTE-SQUARE-LOAN-SERVICING-LLC 90% On May 15, 2026, Direct Digital Holdings, LLC (“ DDH LLC ”), as borrower, entered into the Twelfth Amendment and Waiver to Term Loan and Security Agreement (the “ Twelfth Amendment ”) to the Term Loa…
LAFAYETTE-SQUARE-USA-INC LAFAYETTE-SQUARE-USA-INC 90% On May 15, 2026, Direct Digital Holdings, LLC (“ DDH LLC ”), as borrower, entered into the Twelfth Amendment and Waiver to Term Loan and Security Agreement (the “ Twelfth Amendment ”) to the Term Loa…
NEW-CIRCLE NEW-CIRCLE 90% The net proceeds from sales, if any, under the Purchase Agreement to the Company will depend on the frequency and prices at which the Company sells shares of its Class A Common Stock to New Circle.
ONE-VENDOR ONE-VENDOR 90% As of March 31, 2026 and December 31, 2025, one vendor accounted for 16 % and 21 %, respectively, of accounts payable.
ORANGE142-LLC ORANGE142-LLC 90% On May 15, 2026, Direct Digital Holdings, LLC (“ DDH LLC ”), as borrower, entered into the Twelfth Amendment and Waiver to Term Loan and Security Agreement (the “ Twelfth Amendment ”) to the Term Loa…
DIRECT-DIGITAL-HOLDINGS-LLC DIRECT-DIGITAL-HOLDINGS-LLC 85% as a holding company, we depend on distributions from Direct Digital Holdings, LLC to pay our taxes, expenses (including payments under the Tax Receivable Agreement) and any amount of any dividends w…
ROTH-PRINCIPAL-INVESTMENTS-LLC ROTH-PRINCIPAL-INVESTMENTS-LLC 80% On May 18, 2026, the Company entered into a letter agreement (the “ Letter Agreement ”) with Roth Principal Investments, LLC (“ Roth Principal Investments ”) with respect to the Common Stock Purchase…
ORANY ORANY 72% ears ended December 31, 2024 and 2023, the Company's provision for credit losses net of recoveries, as reflected in the consolidated statements of cash flows was $ million and $ million, respectively…
ORANY ORANY 72% Reciprocal relationship from ORANY graph: Reciprocal relationship from DRCT graph: Reciprocal relationship from ORANY graph: Reciprocal relationship from DRCT graph: ears ended December 31, 2024 and …

Direct Digital Holdings, Inc. Customers

TickerNameConfidenceEvidence
DSP Viant Technology Inc. 92% Reciprocal relationship from DSP graph: Reciprocal relationship from DRCT graph: The decrease in revenue was driven primarily by a $2.0 million decrease in spending by demand side platform ("DSP") cu…
DSP Viant Technology Inc. 92% The decrease in revenue was driven primarily by a $2.0 million decrease in spending by demand side platform ("DSP") customers during the first quarter of 2026.
SELL-SIDE-BUSINESS-CUSTOMER SELL-SIDE-BUSINESS-CUSTOMER 92% For the years ended December 31, 2023 and 2022, one customer of the sell-side business represented 73% and 63% of revenues, respectively.
ROTH-PRINCIPAL-INVESTMENTS-LLC ROTH-PRINCIPAL-INVESTMENTS-LLC 90% On May 18, 2026, the Company entered into a letter agreement (the “ Letter Agreement ”) with Roth Principal Investments, LLC (“ Roth Principal Investments ”) with respect to the Common Stock Purchase…
THREE-CUSTOMERS THREE-CUSTOMERS 90% For the three months ended March 31, 2026 and 2025, three customers accounted for 44 % and 39 % of revenues, respectively.
ORANY ORANY 72% ears ended December 31, 2024 and 2023, the Company's provision for credit losses net of recoveries, as reflected in the consolidated statements of cash flows was $ million and $ million, respectively…
ORANY ORANY 72% Reciprocal relationship from ORANY graph: Reciprocal relationship from DRCT graph: ears ended December 31, 2024 and 2023, the Company's provision for credit losses net of recoveries, as reflected in …
ACQUISITION-COLOSSUS-MEDIA-LLC ACQUISITION-COLOSSUS-MEDIA-LLC 62% under the laws of the State of Texas. The subsidiaries of Direct Digital Holdings, Inc. are as follows: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Current % ​ Business ​ ​ ​ ​ Subsidiary Own…
COLOSSUS-MEDIA-LLC COLOSSUS-MEDIA-LLC 62% OI") across the entire digital advertising ecosystem. Direct Digital Holdings, Inc. is the holding company for DDH LLC the business formed by the Company's founders in 2018 through acquisitions of Co…
DDH-LLC DDH-LLC 62% ources Going Concern As discussed in Note 9 of our consolidated financial statements, on May 10, 2024, the Company was the subject of a defamatory article / blog post which the Company believes was p…
DDH-LLC-THEREFORE-DIRECT-DIGITAL-HOLDINGS-INC DDH-LLC-THEREFORE-DIRECT-DIGITAL-HOLDINGS-INC 62% d through March 31, 2026, $ 1.6 million has been paid to third party vendors and 204,332 shares have been issued pursuant to the Settlement Agreement. The Company recognized a loss on settlement of a…
DDM-WHILE-DIRECT-DIGITAL-HOLDINGS-INC DDM-WHILE-DIRECT-DIGITAL-HOLDINGS-INC 62% d through March 31, 2026, $ 1.6 million has been paid to third party vendors and 204,332 shares have been issued pursuant to the Settlement Agreement. The Company recognized a loss on settlement of a…
DIGITAL-OFFERING-LLC DIGITAL-OFFERING-LLC 62% bility. The Third EWB Amendment was accounted for as a modification. In connection with the Third EWB Amendment, fees paid to third parties totaling less than $ 0.1 million were expensed as incurred.…
DIRECT-DIGITAL-HOLDINGS DIRECT-DIGITAL-HOLDINGS 62% ged by the Company's sell side platform. In these consolidated financial statements, the “Company,” “Direct Digital,” “Direct Digital Holdings,” “DDH,” “we,” “us” and “our” refer to Direct Digital Ho…
DIRECT-DIGITAL-HOLDINGS-LLC DIRECT-DIGITAL-HOLDINGS-LLC 62% licity and negative public perception about our industry, particularly concerns regarding data privacy and security relating to our industry’s technology and practices, and any perceived failure to c…
DIRECT-DIGITAL-MANAGEMENT-LLC DIRECT-DIGITAL-MANAGEMENT-LLC 62% unit containing goodwill is less than its carrying value. This qualitative assessment may include, but is not limited to, reviewing factors such as macroeconomic conditions, industry and market consi…
HUDDLED-MASSES-LLC HUDDLED-MASSES-LLC 62% under the laws of the State of Texas. The subsidiaries of Direct Digital Holdings, Inc. are as follows: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Current % ​ Business ​ ​ ​ ​ Subsidiary Own…
NEW-CIRCLE-PRINCIPAL-INVESTMENTS-LLC NEW-CIRCLE-PRINCIPAL-INVESTMENTS-LLC 62% bility. The Third EWB Amendment was accounted for as a modification. In connection with the Third EWB Amendment, fees paid to third parties totaling less than $ 0.1 million were expensed as incurred.…
NONCONTROLLING-INTEREST-DIRECT-DIGITAL-HOLDINGS- NONCONTROLLING-INTEREST-DIRECT-DIGITAL-HOLDINGS- 62% d through March 31, 2026, $ 1.6 million has been paid to third party vendors and 204,332 shares have been issued pursuant to the Settlement Agreement. The Company recognized a loss on settlement of a…
ORANGE142-LLC ORANGE142-LLC 62% under the laws of the State of Texas. The subsidiaries of Direct Digital Holdings, Inc. are as follows: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Current % ​ Business ​ ​ ​ ​ Subsidiary Own…
OVERVIEW-DIRECT-DIGITAL-HOLDINGS-INC OVERVIEW-DIRECT-DIGITAL-HOLDINGS-INC 62% licity and negative public perception about our industry, particularly concerns regarding data privacy and security relating to our industry’s technology and practices, and any perceived failure to c…
RESTATED-LIMITED-LIABILITY-COMPANY RESTATED-LIMITED-LIABILITY-COMPANY 62% of a reporting unit containing goodwill is less than its carrying value. This qualitative assessment may include, but is not limited to, reviewing factors such as macroeconomic conditions, industry a…
TEXAS-DIRECT-DIGITAL-HOLDINGS-INC TEXAS-DIRECT-DIGITAL-HOLDINGS-INC 62% e operations is expected to enhance the customer experience and better reflects the economics of the Company's current business where revenues reflect primarily contracts for managed advertising camp…
TRUSTWORTHY-ACCOUNTABILITY-GROUP TRUSTWORTHY-ACCOUNTABILITY-GROUP 62% hitepapers, publishes marketing collateral, generates blog posts and undertakes client research studies. Competition Sell-Side Competition On the sell-side of the digital advertising industry, compet…

Direct Digital Holdings, Inc. Debt Obligations

InstrumentDescriptionConfidenceEvidence
DRCT-DEBT Debt stack $17.5M 90% Market cache reports total debt of $17.5M.
DRCT-DEBT-9125 Xbrl Convertible 90% xbrl convertible detail from xbrl 2025-12-31.
DRCT-DEBT-9124 Warrants outstanding: 1004148 90% xbrl warrant detail from xbrl 2023-10-30.

Direct Digital Holdings, Inc. Acquisitions

No acquisitions on recordNo completed or pending acquisitions found in our database for Direct Digital Holdings, Inc..

Direct Digital Holdings, Inc. Ownership

HolderNameConfidenceEvidence
DRCT-OWNER-MORGAN-STANLEY MORGAN STANLEY 90% 13F overlay lists MORGAN STANLEY as top holder; 3 tracked holders.

Direct Digital Holdings, Inc. Extended Supply Chain Network

TickerNameChain IndexHopsRelationship Types
ORANY ORANGE 100.00 1 ['customer', 'supplier']
DSP Viant Technology Inc. 63.48 1 ['customer']
AMZE Amaze Holdings, Inc. 50.00 2
AYTU Aytu BioPharma, Inc. 50.00 2
CYCN Cyclerion Therapeutics, Inc. 50.00 2
D Dominion Energy, Inc. 50.00 2
CANF Can-Fite BioPharma Ltd. 50.00 2
ESS Essex Property Trust, Inc. 50.00 2
DFTX Definium Therapeutics, Inc. 50.00 2
CHUC Charlie's Holdings, Inc. 50.00 2
CLNE Clean Energy Fuels Corp. 50.00 2
FENC Fennec Pharmaceuticals Inc. 50.00 2
EQR Equity Residential 50.00 2
CNOB ConnectOne Bancorp, Inc. 50.00 2
DWTX Dogwood Therapeutics, Inc. 50.00 2
DARE Daré Bioscience, Inc. 50.00 2
ED Consolidated Edison, Inc. 50.00 2
CORT Corcept Therapeutics Incorporated 50.00 2
BSBK Bogota Financial Corp. 50.00 2
CPRX Catalyst Pharmaceuticals, Inc. 50.00 2
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Verified relationships include:
DDH-LLCDDH-LLCSupplier92%
ROTH-PRINCIPAL-INVESTMENTSROTH-PRINCIPAL-INVESTMENTSSupplier92%
DSPViant Technology Inc.Customer92%
DSPViant Technology Inc.Customer92%
+37 more relationships locked
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