DRCT supply chain intelligence for Direct Digital Holdings, Inc.: verified suppliers, customers, debt relationships, acquisitions, and ownership data.
Data compiled by Redley Lamar · ChainSifter Intelligence
Direct Digital Holdings, Inc. (DRCT) is shown with relationship data already present in ChainSifter's database. Counts below come from stored supply-chain records and filing/source URLs where available; missing source URLs are not filled in or estimated.
| Ticker | Name | Confidence | Evidence |
|---|---|---|---|
| DDH-LLC | DDH-LLC | 92% | as a holding company, we depend on distributions from DDH LLC to pay our taxes, expenses (including payments under the Tax Receivable Agreement) and any amount of any dividends we may pay to the hold… |
| ROTH-PRINCIPAL-INVESTMENTS | ROTH-PRINCIPAL-INVESTMENTS | 92% | the Company may not issue or sell any shares of Class A Common Stock to Roth Principal Investments under the Purchase Agreement |
| COLOSSUS-MEDIA-LLC | COLOSSUS-MEDIA-LLC | 90% | On May 15, 2026, Direct Digital Holdings, LLC (“ DDH LLC ”), as borrower, entered into the Twelfth Amendment and Waiver to Term Loan and Security Agreement (the “ Twelfth Amendment ”) to the Term Loa… |
| HUDDLED-MASSES-LLC | HUDDLED-MASSES-LLC | 90% | On May 15, 2026, Direct Digital Holdings, LLC (“ DDH LLC ”), as borrower, entered into the Twelfth Amendment and Waiver to Term Loan and Security Agreement (the “ Twelfth Amendment ”) to the Term Loa… |
| LAFAYETTE-SQUARE-LOAN-SERVICING-LLC | LAFAYETTE-SQUARE-LOAN-SERVICING-LLC | 90% | On May 15, 2026, Direct Digital Holdings, LLC (“ DDH LLC ”), as borrower, entered into the Twelfth Amendment and Waiver to Term Loan and Security Agreement (the “ Twelfth Amendment ”) to the Term Loa… |
| LAFAYETTE-SQUARE-USA-INC | LAFAYETTE-SQUARE-USA-INC | 90% | On May 15, 2026, Direct Digital Holdings, LLC (“ DDH LLC ”), as borrower, entered into the Twelfth Amendment and Waiver to Term Loan and Security Agreement (the “ Twelfth Amendment ”) to the Term Loa… |
| NEW-CIRCLE | NEW-CIRCLE | 90% | The net proceeds from sales, if any, under the Purchase Agreement to the Company will depend on the frequency and prices at which the Company sells shares of its Class A Common Stock to New Circle. |
| ONE-VENDOR | ONE-VENDOR | 90% | As of March 31, 2026 and December 31, 2025, one vendor accounted for 16 % and 21 %, respectively, of accounts payable. |
| ORANGE142-LLC | ORANGE142-LLC | 90% | On May 15, 2026, Direct Digital Holdings, LLC (“ DDH LLC ”), as borrower, entered into the Twelfth Amendment and Waiver to Term Loan and Security Agreement (the “ Twelfth Amendment ”) to the Term Loa… |
| DIRECT-DIGITAL-HOLDINGS-LLC | DIRECT-DIGITAL-HOLDINGS-LLC | 85% | as a holding company, we depend on distributions from Direct Digital Holdings, LLC to pay our taxes, expenses (including payments under the Tax Receivable Agreement) and any amount of any dividends w… |
| ROTH-PRINCIPAL-INVESTMENTS-LLC | ROTH-PRINCIPAL-INVESTMENTS-LLC | 80% | On May 18, 2026, the Company entered into a letter agreement (the “ Letter Agreement ”) with Roth Principal Investments, LLC (“ Roth Principal Investments ”) with respect to the Common Stock Purchase… |
| ORANY | ORANY | 72% | ears ended December 31, 2024 and 2023, the Company's provision for credit losses net of recoveries, as reflected in the consolidated statements of cash flows was $ million and $ million, respectively… |
| ORANY | ORANY | 72% | Reciprocal relationship from ORANY graph: Reciprocal relationship from DRCT graph: ears ended December 31, 2024 and 2023, the Company's provision for credit losses net of recoveries, as reflected in … |
| Ticker | Name | Confidence | Evidence |
|---|---|---|---|
| DSP | Viant Technology Inc. | 92% | The decrease in revenue was driven primarily by a $2.0 million decrease in spending by demand side platform ("DSP") customers during the first quarter of 2026. |
| DSP | Viant Technology Inc. | 92% | Reciprocal relationship from DSP graph: Reciprocal relationship from DRCT graph: Reciprocal relationship from DSP graph: Reciprocal relationship from DRCT graph: Reciprocal relationship from DSP grap… |
| SELL-SIDE-BUSINESS-CUSTOMER | SELL-SIDE-BUSINESS-CUSTOMER | 92% | For the years ended December 31, 2023 and 2022, one customer of the sell-side business represented 73% and 63% of revenues, respectively. |
| ROTH-PRINCIPAL-INVESTMENTS-LLC | ROTH-PRINCIPAL-INVESTMENTS-LLC | 90% | On May 18, 2026, the Company entered into a letter agreement (the “ Letter Agreement ”) with Roth Principal Investments, LLC (“ Roth Principal Investments ”) with respect to the Common Stock Purchase… |
| THREE-CUSTOMERS | THREE-CUSTOMERS | 90% | For the three months ended March 31, 2026 and 2025, three customers accounted for 44 % and 39 % of revenues, respectively. |
| ORANY | ORANY | 72% | Reciprocal relationship from ORANY graph: Reciprocal relationship from DRCT graph: Reciprocal relationship from ORANY graph: Reciprocal relationship from DRCT graph: Reciprocal relationship from ORAN… |
| ORANY | ORANY | 72% | ears ended December 31, 2024 and 2023, the Company's provision for credit losses net of recoveries, as reflected in the consolidated statements of cash flows was $ million and $ million, respectively… |
| ACQUISITION-COLOSSUS-MEDIA-LLC | ACQUISITION-COLOSSUS-MEDIA-LLC | 62% | under the laws of the State of Texas. The subsidiaries of Direct Digital Holdings, Inc. are as follows: Current % Business Subsidiary Own… |
| DDH-LLC | DDH-LLC | 62% | ources Going Concern As discussed in Note 9 of our consolidated financial statements, on May 10, 2024, the Company was the subject of a defamatory article / blog post which the Company believes was p… |
| HUDDLED-MASSES-LLC | HUDDLED-MASSES-LLC | 62% | under the laws of the State of Texas. The subsidiaries of Direct Digital Holdings, Inc. are as follows: Current % Business Subsidiary Own… |
| ORANGE142-LLC | ORANGE142-LLC | 62% | under the laws of the State of Texas. The subsidiaries of Direct Digital Holdings, Inc. are as follows: Current % Business Subsidiary Own… |
| RESTATED-LIMITED-LIABILITY-COMPANY | RESTATED-LIMITED-LIABILITY-COMPANY | 62% | of a reporting unit containing goodwill is less than its carrying value. This qualitative assessment may include, but is not limited to, reviewing factors such as macroeconomic conditions, industry a… |
| TRUSTWORTHY-ACCOUNTABILITY-GROUP | TRUSTWORTHY-ACCOUNTABILITY-GROUP | 62% | hitepapers, publishes marketing collateral, generates blog posts and undertakes client research studies. Competition Sell-Side Competition On the sell-side of the digital advertising industry, compet… |
| Instrument | Description | Confidence | Evidence |
|---|---|---|---|
| DRCT-DEBT-9124 | Warrants outstanding: 1004148 | 90% | xbrl warrant detail from xbrl 2023-10-30. |
| DRCT-DEBT-9125 | Xbrl Convertible | 90% | xbrl convertible detail from xbrl 2025-12-31. |
| DRCT-DEBT | Debt stack $17.5M | 90% | Market cache reports total debt of $17.5M. |
| Holder | Name | Confidence | Evidence |
|---|---|---|---|
| DRCT-OWNER-MORGAN-STANLEY | MORGAN STANLEY | 90% | 13F overlay lists MORGAN STANLEY as top holder; 3 tracked holders. |
| Ticker | Name | Chain Index | Hops | Relationship Types |
|---|---|---|---|---|
| DSP | Viant Technology Inc. | 100.00 | 1 | ['customer'] |
| ORANY | ORANGE | 100.00 | 1 | ['customer', 'supplier'] |
| BCDRF | Banco Santander, S.A. | 50.00 | 2 | |
| BLTE | Belite Bio, Inc | 50.00 | 2 | |
| ASBPW | Aspire Biopharma Holdings, Inc. | 50.00 | 2 | |
| BFRGW | BullFrog AI Holdings, Inc. | 50.00 | 2 | |
| BFRIW | Biofrontera Inc. | 50.00 | 2 | |
| CINGW | Cingulate Inc. | 50.00 | 2 | |
| AMZE | Amaze Holdings, Inc. | 50.00 | 2 | |
| CPRX | Catalyst Pharmaceuticals, Inc. | 50.00 | 2 | |
| ARQQW | Arqit Quantum Inc. | 50.00 | 2 | |
| AYTU | Aytu BioPharma, Inc. | 50.00 | 2 | |
| CYCN | Cyclerion Therapeutics, Inc. | 50.00 | 2 | |
| CMCM | Cheetah Mobile Inc. | 50.00 | 2 | |
| D | Dominion Energy, Inc. | 50.00 | 2 | |
| AMXOF | AMERICA MOVIL SAB DE CV/ | 50.00 | 2 | |
| DARE | Daré Bioscience, Inc. | 50.00 | 2 | |
| EPDU | ENTERPRISE PRODUCTS PARTNERS L.P. | 50.00 | 2 | |
| CYTOF | Altamira Therapeutics Ltd. | 50.00 | 2 | |
| BDRX | Biodexa Pharmaceuticals Plc | 50.00 | 2 |