Data compiled by Redley Lamar · ChainSifter Intelligence
1Suppliers
9Customers
2Debt Items
6Related Chains
Source-Backed Evidence Depth
MediaAlpha, Inc. (MAX) is shown with relationship data already present in ChainSifter's database. Counts below come from stored supply-chain records and filing/source URLs where available; missing source URLs are not filled in or estimated.
13Total relationships
2Distinct source URLs
4High confidence
0.731Average confidence
2026-10-28Latest database update
ChainSifter does not infer unreported suppliers, customers, ownership, acquisitions, debt exposure, revenue dependency, or future supply-chain events on this public page.
Reciprocal relationship from WTM graph: Reciprocal relationship from MAX graph: Reciprocal relationship from WTM graph: Reciprocal relationship from MAX graph: Reciprocal relationship from WTM graph:…
MediaAlpha, Inc. Customers
Ticker
Name
Confidence
Evidence
CLASS-B-1-UNITS
CLASS-B-1-UNITS
92%
The Company is party to the tax receivables agreement ("TRA"), under which it is contractually obligated to pay certain holders of Class B-1 units 85% of the amount of any tax benefits that the Compa…
our initial public offering of our Class A common stock, which closed on October 30, 2020. • “Lifetime value” or “LTV” is a type of metric that many of our business partners use to measure the estima…
Reciprocal relationship from WTM graph: Reciprocal relationship from MAX graph: Reciprocal relationship from WTM graph: Reciprocal relationship from MAX graph: our initial public offering of our Clas…
DEMAND-PARTNERS
DEMAND-PARTNERS
62%
ts are also subject to fluctuations as a result of business cycles experienced by companies in the P&C insurance industry. These cycles in the P&C insurance industry are characterized by periods of “…
GUILFORD-HOLDINGS-INC
GUILFORD-HOLDINGS-INC
62%
ctively browsing, researching or comparing the types of products or services that our partners sell. • “Insignia” means Insignia Capital Group, L.P. and its affiliates. • “Intermediate Holdco” means …
INSIGNIA-CAPITAL-GROUP
INSIGNIA-CAPITAL-GROUP
62%
ctively browsing, researching or comparing the types of products or services that our partners sell. • “Insignia” means Insignia Capital Group, L.P. and its affiliates. • “Intermediate Holdco” means …
QL-HOLDINGS-LLC
QL-HOLDINGS-LLC
62%
Item 6 Exhibits 37 Signatures 38 2 Table of Contents Certain Definitions As used in this Quarterly Report on Form 10-Q: • “Class A-1 units” refers to the Class A-1 units of QL Holdings LLC (“QLH”). •…
SKYTIGER-STUDIO-LTD
SKYTIGER-STUDIO-LTD
62%
rned to the status of authorized but unissued shares of Class A common stock. The Company may repurchase such shares through open market transactions, privately negotiated transactions, preset tradin…
SUPPLY-PARTNERS
SUPPLY-PARTNERS
62%
oprietary properties through a variety of paid traffic acquisition sources. We continuously look to diversify our paid media sources to extend beyond search engine marketing, which has historically r…
MediaAlpha, Inc. Debt Obligations
Instrument
Description
Confidence
Evidence
MAX-DEBT-10869
Xbrl Convertible
90%
xbrl convertible detail from xbrl 2025-12-31.
MAX-DEBT
Debt stack $176.7M
90%
Market cache reports total debt of $176.7M.
MediaAlpha, Inc. Acquisitions
No acquisitions on recordNo completed or pending acquisitions found in our database for MediaAlpha, Inc..
MediaAlpha, Inc. Ownership
Holder
Name
Confidence
Evidence
MAX-OWNER-WHITE-MOUNTAINS-INSURANCE-GROUP-
WHITE MOUNTAINS INSURANCE GROUP LTD
90%
13F overlay lists WHITE MOUNTAINS INSURANCE GROUP LTD as top holder; 163 tracked holders.
