0Suppliers
14Customers
2Debt Items
6Related Chains

Source-Backed Evidence Depth

MediaAlpha, Inc. (MAX) is shown with relationship data already present in ChainSifter's database. Counts below come from stored supply-chain records and filing/source URLs where available; missing source URLs are not filled in or estimated.

17Total relationships
1Distinct source URLs
4High confidence
0.699Average confidence
2026-09-13Latest database update
ChainSifter does not infer unreported suppliers, customers, ownership, acquisitions, debt exposure, revenue dependency, or future supply-chain events on this public page.

MediaAlpha, Inc. Suppliers

No suppliers on recordMediaAlpha, Inc. has not yet been matched to upstream suppliers in our database, or is still being processed.

MediaAlpha, Inc. Customers

TickerNameConfidenceEvidence
CLASS-B-1-UNITS CLASS-B-1-UNITS 92% The Company is party to the tax receivables agreement ("TRA"), under which it is contractually obligated to pay certain holders of Class B-1 units 85% of the amount of any tax benefits that the Compa…
WTM White Mountains Insurance Group, Ltd. 72% Reciprocal relationship from WTM graph: Reciprocal relationship from MAX graph: Reciprocal relationship from WTM graph: Reciprocal relationship from MAX graph: our initial public offering of our Clas…
WTM White Mountains Insurance Group, Ltd. 72% our initial public offering of our Class A common stock, which closed on October 30, 2020. • “Lifetime value” or “LTV” is a type of metric that many of our business partners use to measure the estima…
CAPITAL-RESOURCES CAPITAL-RESOURCES 62% cross over 35 separate consumer attributes to manage customized acquisition strategies. Executive Summary Highlights (in millions, except percentages) Three Months Ended March 31, 2026 $ % Three Mont…
CUSTOMER-HELPER-TEAM-LLC CUSTOMER-HELPER-TEAM-LLC 62% d presented in accordance with GAAP, for the three months ended March 31, 2026 and 2025: Three Months Ended March 31, (in thousands) 2026 2025 Net income (loss) $ 14,046 $ (2,334) Equity-based compen…
DEMAND-PARTNERS DEMAND-PARTNERS 62% ts are also subject to fluctuations as a result of business cycles experienced by companies in the P&C insurance industry. These cycles in the P&C insurance industry are characterized by periods of “…
GUILFORD-HOLDINGS-INC GUILFORD-HOLDINGS-INC 62% ctively browsing, researching or comparing the types of products or services that our partners sell. • “Insignia” means Insignia Capital Group, L.P. and its affiliates. • “Intermediate Holdco” means …
INSIGNIA-CAPITAL-GROUP INSIGNIA-CAPITAL-GROUP 62% ctively browsing, researching or comparing the types of products or services that our partners sell. • “Insignia” means Insignia Capital Group, L.P. and its affiliates. • “Intermediate Holdco” means …
MEDIAALPHA-INC-QLH-INTERMEDIATE-HOLDCO-INC MEDIAALPHA-INC-QLH-INTERMEDIATE-HOLDCO-INC 62% Item 6 Exhibits 37 Signatures 38 2 Table of Contents Certain Definitions As used in this Quarterly Report on Form 10-Q: • “Class A-1 units” refers to the Class A-1 units of QL Holdings LLC (“QLH”). •…
P-C-DEMAND-PARTNERS P-C-DEMAND-PARTNERS 62% cross over 35 separate consumer attributes to manage customized acquisition strategies. Executive Summary Highlights (in millions, except percentages) Three Months Ended March 31, 2026 $ % Three Mont…
QL-HOLDINGS-LLC QL-HOLDINGS-LLC 62% Item 6 Exhibits 37 Signatures 38 2 Table of Contents Certain Definitions As used in this Quarterly Report on Form 10-Q: • “Class A-1 units” refers to the Class A-1 units of QL Holdings LLC (“QLH”). •…
QUOTELAB-LLC QUOTELAB-LLC 62% 5,573 Other 210 1,554 Total $ 310,004 $ 264,309 3. Goodwill and intangible assets Goodwill and intangible assets consisted of: As of March 31, 2026 December 31, 2025 (in thousands) Useful life (month…
SKYTIGER-STUDIO-LTD SKYTIGER-STUDIO-LTD 62% rned to the status of authorized but unissued shares of Class A common stock. The Company may repurchase such shares through open market transactions, privately negotiated transactions, preset tradin…
SUPPLY-PARTNERS SUPPLY-PARTNERS 62% oprietary properties through a variety of paid traffic acquisition sources. We continuously look to diversify our paid media sources to extend beyond search engine marketing, which has historically r…

MediaAlpha, Inc. Debt Obligations

InstrumentDescriptionConfidenceEvidence
MAX-DEBT Debt stack $176.7M 90% Market cache reports total debt of $176.7M.
MAX-DEBT-10869 Xbrl Convertible 90% xbrl convertible detail from xbrl 2025-12-31.

MediaAlpha, Inc. Acquisitions

No acquisitions on recordNo completed or pending acquisitions found in our database for MediaAlpha, Inc..

MediaAlpha, Inc. Ownership

HolderNameConfidenceEvidence
MAX-OWNER-WHITE-MOUNTAINS-INSURANCE-GROUP- WHITE MOUNTAINS INSURANCE GROUP LTD 90% 13F overlay lists WHITE MOUNTAINS INSURANCE GROUP LTD as top holder; 163 tracked holders.

MediaAlpha, Inc. Extended Supply Chain Network

TickerNameChain IndexHopsRelationship Types
SBS Companhia de Saneamento Básico do Estado de São Paulo - SABESP 50.00 2
WTM White Mountains Insurance Group, Ltd. 38.88 1 ['customer']
XYF X Financial 14.78 2
AJG Arthur J. Gallagher & Co. 14.78 2
AON Aon plc 14.78 2
MRSH Marsh & McLennan Companies, Inc. 14.78 2
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MAX
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Verified relationships include:
CLASS-B-1-UNITSCLASS-B-1-UNITSCustomer92%
WTMWhite Mountains Insurance…Customer72%
+13 more relationships locked
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