NWL supply chain intelligence for Newell Brands Inc.: verified suppliers, customers, debt relationships, acquisitions, and ownership data.
Data compiled by Redley Lamar · ChainSifter Intelligence
Newell Brands Inc. (NWL) is shown with relationship data already present in ChainSifter's database. Counts below come from stored supply-chain records and filing/source URLs where available; missing source URLs are not filled in or estimated.
| Ticker | Name | Confidence | Evidence |
|---|---|---|---|
| THIRD-PARTY-VENDOR | THIRD-PARTY-VENDOR | 92% | The Company has an arrangement with a third-party vendor which provides a service for the Company’s suppliers, at their sole discretion, to sell their receivables due from the Company to various fina… |
| COST | Costco Wholesale Corporation | 72% | has an experienced management team that focuses on building consumer loyalty and increasing consumer demand through increased investment in consumer insights and using those insights to develop innov… |
| COST | Costco Wholesale Corporation | 72% | Reciprocal relationship from COST graph: Reciprocal relationship from NWL graph: Reciprocal relationship from COST graph: Reciprocal relationship from NWL graph: has an experienced management team th… |
| HELE | Helen of Troy Limited | 72% | Reciprocal relationship from HELE graph: are used to support a significant portion of our domestic distribution. See Note 4 to the accompanying consolidated financial statements for additional inform… |
| KMB | Kimberly-Clark Corporation | 72% | Reciprocal relationship from KMB graph: Reciprocal relationship from NWL graph: Reciprocal relationship from KMB graph: Reciprocal relationship from NWL graph: Reciprocal relationship from KMB graph:… |
| KR | The Kroger Co. | 72% | has an experienced management team that focuses on building consumer loyalty and increasing consumer demand through increased investment in consumer insights and using those insights to develop innov… |
| KR | The Kroger Co. | 72% | Reciprocal relationship from KR graph: Reciprocal relationship from NWL graph: has an experienced management team that focuses on building consumer loyalty and increasing consumer demand through incr… |
| Ticker | Name | Confidence | Evidence |
|---|---|---|---|
| AMZN | Amazon.com, Inc. | 92% | Reciprocal relationship from AMZN graph: Reciprocal relationship from NWL graph: The Company’s largest customer in 2024, Amazon, accounted for approximately 15% of net sales in 2024 and 13% in each o… |
| AMZN | Amazon.com, Inc. | 92% | The Company’s largest customer in 2024, Amazon, accounted for approximately 15% of net sales in 2024 and 13% in each of 2023 and 2022. |
| COST | Costco Wholesale Corporation | 90% | Reciprocal relationship from COST graph: Reciprocal relationship from NWL graph: has an experienced management team that focuses on building consumer loyalty and increasing consumer demand through in… |
| COST | Costco Wholesale Corporation | 90% | has an experienced management team that focuses on building consumer loyalty and increasing consumer demand through increased investment in consumer insights and using those insights to develop innov… |
| KROGER | KROGER | 90% | The Company’s top-ten customers in 2024 included in alphabetical order: Amazon, Costco, Kroger, Lowe’s, Office Depot, Staples, Target, The Home Depot, Uline and Walmart. |
| LOW | Lowe's Companies, Inc. | 90% | Reciprocal relationship from LOW graph: Reciprocal relationship from NWL graph: The Company’s top-ten customers in 2024 included in alphabetical order: Amazon, Costco, Kroger, Lowe’s, Office Depot, S… |
| LOW | Lowe's Companies, Inc. | 90% | The Company’s top-ten customers in 2024 included in alphabetical order: Amazon, Costco, Kroger, Lowe’s, Office Depot, Staples, Target, The Home Depot, Uline and Walmart. |
| OFFICE-DEPOT | OFFICE-DEPOT | 90% | The Company’s top-ten customers in 2024 included in alphabetical order: Amazon, Costco, Kroger, Lowe’s, Office Depot, Staples, Target, The Home Depot, Uline and Walmart. |
| STAPLES | STAPLES | 90% | The Company’s top-ten customers in 2024 included in alphabetical order: Amazon, Costco, Kroger, Lowe’s, Office Depot, Staples, Target, The Home Depot, Uline and Walmart. |
| TGT | Target Corporation | 90% | The Company’s top-ten customers in 2024 included in alphabetical order: Amazon, Costco, Kroger, Lowe’s, Office Depot, Staples, Target, The Home Depot, Uline and Walmart. |
| TGT | Target Corporation | 90% | Reciprocal relationship from TGT graph: Reciprocal relationship from NWL graph: Reciprocal relationship from TGT graph: Reciprocal relationship from NWL graph: Reciprocal relationship from TGT graph:… |
| ULINE | ULINE | 90% | The Company’s top-ten customers in 2024 included in alphabetical order: Amazon, Costco, Kroger, Lowe’s, Office Depot, Staples, Target, The Home Depot, Uline and Walmart. |
| KR | The Kroger Co. | 72% | has an experienced management team that focuses on building consumer loyalty and increasing consumer demand through increased investment in consumer insights and using those insights to develop innov… |
| KR | The Kroger Co. | 72% | Reciprocal relationship from KR graph: Reciprocal relationship from NWL graph: has an experienced management team that focuses on building consumer loyalty and increasing consumer demand through incr… |
| SPGI | S&P Global Inc. | 72% | s subsidiaries continuously sell their accounts receivables, originated in the U.S., to the SPE and the SPE sells the receivables to the financial institution. The SPE is a variable interest entity f… |
| SPGI | S&P Global Inc. | 72% | Reciprocal relationship from SPGI graph: Reciprocal relationship from NWL graph: s subsidiaries continuously sell their accounts receivables, originated in the U.S., to the SPE and the SPE sells the … |
| OCCIDENTAL-CHEMICAL-CORPORATION | OCCIDENTAL-CHEMICAL-CORPORATION | 62% | 312 Assets by segment are as follows at (in millions): December 31, 2024 December 31, 2023 Home and Commercial Solutions $ 4,110 $ 4,713 Learning and Development 3,786 4,111 Outdoor and Recreation 54… |
| OVERVIEW-NEWELL-BRANDS-INC | OVERVIEW-NEWELL-BRANDS-INC | 62% | xceed policy limits, to the extent insured; • the Company’s ability to maintain effective internal control over financial reporting; • risk associated with the use of artificial intelligence in the C… |
| Instrument | Description | Confidence | Evidence |
|---|---|---|---|
| NWL-DEBT | Debt stack $5.0B | 90% | Market cache reports total debt of $5.0B. |
| NWL-DEBT-11442 | Xbrl Convertible | 90% | xbrl convertible detail from xbrl 2012-12-31. |
| Holder | Name | Confidence | Evidence |
|---|---|---|---|
| NWL-OWNER-STATE-STREET-CORPORATION | State Street Corporation | 95% | 13F/ownership overlay lists State Street Corporation; shares held 14,615,775; ownership 3.46%; value $67.5M; as of 2025-12-31. |
| NWL-OWNER-RUBRIC-CAPITAL-MANAGEMENT-LP | Rubric Capital Management LP | 95% | 13F/ownership overlay lists Rubric Capital Management LP; shares held 13,000,000; ownership 3.07%; value $60.1M; as of 2025-12-31. |
| NWL-OWNER-MORGAN-STANLEY | Morgan Stanley | 95% | 13F/ownership overlay lists Morgan Stanley; shares held 9,042,598; ownership 2.14%; value $41.8M; as of 2025-12-31. |
| NWL-OWNER-MASSACHUSETTS-FINANCIAL-SERVICES-CO | Massachusetts Financial Services Co. | 95% | 13F/ownership overlay lists Massachusetts Financial Services Co.; shares held 20,290,115; ownership 4.80%; value $93.7M; as of 2025-12-31. |
| NWL-OWNER-VANGUARD-GROUP-INC | Vanguard Group Inc | 95% | 13F/ownership overlay lists Vanguard Group Inc; shares held 45,827,100; ownership 10.84%; value $211.7M; as of 2025-12-31. |
| NWL-OWNER-DIMENSIONAL-FUND-ADVISORS-LP | Dimensional Fund Advisors LP | 95% | 13F/ownership overlay lists Dimensional Fund Advisors LP; shares held 18,542,262; ownership 4.39%; value $85.7M; as of 2025-12-31. |
| NWL-OWNER-DEPRINCE-RACE-ZOLLO-INC | Deprince, Race & Zollo, Inc. | 95% | 13F/ownership overlay lists Deprince, Race & Zollo, Inc.; shares held 18,385,859; ownership 4.35%; value $84.9M; as of 2026-03-31. |
| NWL-OWNER-AQR-CAPITAL-MANAGEMENT-LLC | AQR Capital Management, LLC | 95% | 13F/ownership overlay lists AQR Capital Management, LLC; shares held 21,166,902; ownership 5.01%; value $97.8M; as of 2025-12-31. |
| NWL-OWNER-PZENA-INVESTMENT-MANAGEMENT-LLC | Pzena Investment Management LLC | 95% | 13F/ownership overlay lists Pzena Investment Management LLC; shares held 47,802,935; ownership 11.31%; value $220.8M; as of 2026-03-31. |
| NWL-OWNER-BLACKROCK-INC | Blackrock Inc. | 95% | 13F/ownership overlay lists Blackrock Inc.; shares held 63,502,830; ownership 15.02%; value $293.4M; as of 2025-12-31. |
| Ticker | Name | Chain Index | Hops | Relationship Types |
|---|---|---|---|---|
| MCK | McKesson Corporation | 100.00 | 2 | |
| LCUT | Lifetime Brands, Inc. | 100.00 | 2 | |
| KMB | Kimberly-Clark Corporation | 100.00 | 1 | ['supplier'] |
| KR | The Kroger Co. | 100.00 | 1 | ['customer', 'supplier'] |
| PSORF | Pearson plc | 100.00 | 2 | |
| MNST | Monster Beverage Corporation | 100.00 | 2 | |
| HD | The Home Depot, Inc. | 100.00 | 2 | |
| FDS | FactSet Research Systems Inc. | 100.00 | 2 | |
| RIVN | Rivian Automotive, Inc. | 100.00 | 2 | |
| GFF | Griffon Corporation | 100.00 | 2 | |
| CLX | The Clorox Company | 100.00 | 2 | |
| YETI | YETI Holdings, Inc. | 100.00 | 2 | |
| HON | Honeywell International Inc. | 100.00 | 2 | |
| PSO | Pearson plc | 100.00 | 2 | |
| BKH | Black Hills Corporation | 100.00 | 2 | |
| GLW | Corning Incorporated | 100.00 | 2 | |
| ZTS | Zoetis Inc. | 100.00 | 2 | |
| ALK | Alaska Air Group, Inc. | 100.00 | 2 | |
| BJ | BJ's Wholesale Club Holdings, Inc. | 100.00 | 2 | |
| WNC | Wabash National Corporation | 100.00 | 2 |